Motion Graphics

Animation fulfill the primary function in digital campaigns: Do No Harm.

The Guanpailvshi Explanatory Campaign

The Guanpailvshi campaign is one of the annual digital campaigns at The 29 Principles, a London-based nonprofit that promotes legal rights. The goal of the campaign is to popularize the term Guanpailvshi which refers to the phenomenon of state-appointed lawyers in China. I directed the campaign at The 29 Principles with a campaign logo design, an explanatory animation about state-appointed lawyers, and a case illustration based on an interview. Through collective efforts, this Guanpailvshi campaign developed in research form was publicly adopted for action within the United Nations mechanism.

The Legal Rights Educational Campaign

The legal rights education campaign at The 29 Principles, a London-based nonprofit promoting legal rights, focused on two fundamental rights of every citizen: access to a lawyer and the right to apply for bail when under arrest. Using two real-life examples, I led the production from concept to delivery.

Illustration Film: A Sex Trafficking Survivor

An 8-minute film depicted a sex trafficking case from India to Hong Kong, two major human trafficking hubs in Asia. I met the survivor on the street. Visited her several times. Conducted research. Persuaded her to share her story in an audio interview. I wrote the storyboard and collaborated with designer W to translate her story into a socially engaging visual narrative. The video was published in 2017 on the mass media outlet HK01, reaching a Chinese-speaking digital audience of eight million.

Illustration by W; Script and audio narration by Tara Hung.

Experimental Animation: A Fish Community

This experimental animation visualize a fish community under the sea. I interviewed a group of displaced fishermen. While a group of community artists was organizing a fashion show for the fishermen, working with designer colleagues we then asked, “Why not a fashion show for the fish?” The video was published in 2016 on a mass media outlet HK01 reaching a Chinese-speaking digital audience of eight million.

Song by Eric Ng; Animation by the HK01 design team

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